Research & Development Research and Development Total number of research / seminar papers published by the faculty             INTERNATIONAL            16             NATIONAL           92 (14 Papers were prepared by 2 or more faculty members jointly.) Research  Journal A Bi-annual Departmental Research Journal SYNERGY is being published Since March 1996 Research Areas The Department offers facilities for the Research Work in : Marketing Advertising & Consumer Behavior International Marketing Finance & Banking Management of Information Technology Business Policy & Strategic Management. Production & Operations Research Research Projects (Completed) Minor Research Project on “Market Potential for Solar Water Heating Systems in the selected Industrial Units of Saurashtra and Kutch Regions of Gujarat (1995) by Prof. J S Panwar. A Minor research project on “Quality Assurance Through ISO 9000 in Indian Companies” sponsored by UGC undertaken by Prof. H.J. Jani. A Minor Research Project on “ Role of Venture Capital in  Gujarat- A study of selected units,” financed by UGC, undertaken by Dr. P.K. Priyan. A Minor research project on “State Level Policy Responses in the wake of Post 1990 Liberalization in India” financed by UGC undertaken by Yogesh C. Joshi. A Minor Research Project on “Problems and prospects of marketing of pharmaceutical products in Gujarat” financed by UGC, undertaken by Ms. Darshana R. Dave. A Minor research project on “ A study of issues related to environment and sustainable production in selected industries in Western India” financed by UGC undertaken by Yogesh C. Joshi. A Minor Research Project on “ Distribution of cement: Problems & prospects ” financed by UGC, undertaken by Ms. Darshana R. Dave. Major research projects sanctioned by UGC& ICSSR Processed Foods – A Study on consumer preferences and practices in Gujarat. Principal Investigator  Dr. J S Panwar  & Co –Investigator Dr. R P Patel. Tobacco based Paan Masalas (Gutkha) – A Study on Consumption Behavior and Strategies for de-marketing with special reference to Gujarat . Principal Investigator  Dr. J S Panwar . Environmental Management system: Expectations, Experiences and Benefits, a Study of some ISO 14000 certified companies in the Netherlands. International Institute for Asian Studies Leiden, the Netherlands and Sardar Patel Uni., V.V.Nagar Prof. H. J. Jani.   Special Grant of Rs. 31 Lac under UGC SAP Scheme for Research on Consumer Behaviour and Consumer Education Prof. J.S. Panwar Coordinator & Dr. R.P. Patel Assistant Coordinator   Consultancy and Extension Services Consultancy in the areas of Marketing, Finance and Marketing Research has been provided to several small and Medium sized companies in Gujarat and other States. Executive Development programmes organized by the Institute. Two days Management Development Programme for M/s. ELECON Engineering Co. Ltd. on  “Delivering Customer Satisfaction” in June 1997. 5 Days Management Development Programme for Executives of Gujarat Co-Operative Milk Marketing Federation, June 1998 Two Days Management Development Programme for Executives of Gujarat Co-Operative Milk Marketing Federation, July 1998. Ph. Ds Awarded: No. Candidate Topic Guide Year of completion 1 Mr. P K Bhatt Role of Technology Mission on Dairy Development and Operation Flood Programme in Strategic Management of Dairy Plants of Gujarat in the Co-Operative Sector. Prof. H J Jani 1996 2 Mr. Jitendra Patel Marketing of Securities- A Study on the problems and strategies in the selected Rural areas of Gujarat Prof. J S Panwar 1996 3 Mr. Sandeep Thaker Critical Study of Marketing strategies for Dyestuff Industry in India Prof. J S Panwar 1997 4 Mr. P K Priyan Role of Venture Capital in developing small and medium enterprises in Gujarat State – Case Study of selected Organization. Prof. R K Prabhakar 1998 5 Mr. R Ram Mohan Fisheries Market: A Strategic enquiry into the business environment. Prof. H J Jani 2000 6 Ms. Sonal Desai Impact of liberalisation on Sales Promotion Strategies.   A Sample Study of change in practices and approaches of selected organizations. Prof. R K Prabhakar 2003 7 Ms. Darshana Dave Problems and prospects of Marketing of Pharmaceutical products in India. Prof. J S Panwar 2003 8 Mr. M. I. Parmar Export Marketing of Agro and Allied products to Middle-East Countries – Problems and Perspectives in the Globalization era. Prof. J S Panwar 2003 9 Shri Umakant Sahu Role of Channel Management in delivering Dealer satisfaction: Study of select Pharmaceutical and Consumer Products in India Prof. J S Panwar 2003 10 Mr. Neeraj Anand A Comparative Study of Marketing problems of Small Scale Industries in Gujarat and Rajasthan. Prof. J S Panwar 2003 11 Mr. Bharat Patel Application of Management Information System in natural disaster management Prof. H J Jani 2003 12 Mr. H. J. Jani Quality Management in Indian Companies through ISO – 9000. Prof. H J Jani 2004 13 Mr. Milan Agnihotri Advertising message processing amongst Urban Children – A case study of the metropolitan cities of western India. Prof. J S Panwar 2004 14 Mr. Sanjay Pandya HRM Practices in Software Industry Prof. R K Prabhakar 2004 15 Ms. Sunita Nambiar Executive stress – Coping and Organisational Effectiveness. Prof. R K Prabhakar 2004 16 Ms. Deepa Kumari To track satisfaction of selected credit card holders and to study correlation between customer satisfaction and renewal of membership. Prof. J S Panwar 2005 17 Mr. Dinesh kumar Water Management in River Basins: A Case Study of Sabarmati River Basin in Gujarat Prof. J S Panwar 2005 18 Ms. Nilam Trivedi A Study on Preferences for Processed Foods and Consumption Patterns in Gujarat. Prof. J S Panwar 2005 19 Mr. Pradip Azad A Comparative Study of the impact of the Joint Management Councils on managerial decision making in Dairy Plants of Gujarat in the Co-operative Sector. Prof. H J Jani 2005 20 Ms. Neeta Shah Towards an IT Model for Management of Industries Data Prof. H J Jani 2005 21 Dr. Jayashree Dubey The Impact of Sales Promotion on Brand Choice: A Study of Sales Promotion Schemes of Selected Household Products with Special Reference to Gujarat State. Dr. R P Patel 2006 22 Mr. Raju M. Rathod The Role of Retail Outlets in Customer Satisfaction: A Study with Special Reference to Exclusive and Multi-Brand Retail Outlets. Dr. R P Patel 2007 23 Mr. Bhananjay Bapat Impact of Brand Extensions on New Product choice Prof. J S Panwar 2007 24 Mr. Vilas Kulkarni Impact of Down Sizing on Human Resource Management – A study of Select Organizations in Gujarat Prof. J S Panwar 2007 26 Mr. Khumansinh Rathod Emergence of Organized Retailing in India: An in-depth study Prof. J S Panwar 2007 27 Sh. Anjani Asthana Prospects of Fish Production and Marketing in Gujarat State Dr. Y C Joshi 2007 28 Sh. Alpesh Pathak Intellectual Property Rights- Unfolding its Strategic Impact on Pharmaceutical Business and Public Health in Developing countries with Special Reference to India Dr. Y C Joshi 2007 29 Sh. Ashish Mackwan WTO and GATS Challenges and Strategies for Human Resource Development with Special Reference to Universities in Gujarat Dr. Y C Joshi 2007           v     Candidates Registered For Ph. D.     No. Candidate Topic Guide Year of Registration 1 Ms. Falguni Vasavada Content Analysis of Print and TV advertisements of selected brands in post-liberalization era: with special reference to change in the competitive era. Prof. J S Panwar 2004 2 Ms. Chanchal Shaktawat Optimization of Media measurement: an exploratory study Prof. J S Panwar 2004 3 Mr. Amit P. Jain Effective of Celebrity Endorsements Amongst Consumers: A Study  of Selected Type of Celebrity Endorsers. Dr. R P Patel 2005 4 Mr. Rajesh S. Modi Marketing Practices In Education: A Study with Special Reference to Management Institutes. Dr. R P Patel 2005 5 Mr. Janardan R. Bhatt Job Satisfaction Amongst Personnel Managers and Human Resource Development Managers: A Study of Selected Organizations in Gujarat. Prof. H J Jani 2005 6 Mr. Hitesh A. Patel Consumer Attitude Awards processed food products in Gujarat – a study on fruits & vegetables and spice products. Prof. H J Jani 2005 7 Sh. Jayesh Talati Socio-economic impact of coastal salinity Preventive and Mitigating measures in coastal Saurashtra Dr. Y C Joshi 2005 8 Mr. Rajiv Kurulkar Power Sector Reforms: A Study on its Strategic Implications and Impact on Selected Companies in Gujarat Dr. R P Patel 2006 9 Mrs. Varshaben Bhatt Library Management System in Gujarat Dr. R P Patel 2006 10 Mr. Kola Sai Prasad A Study of human Resource Management Practices in Selected Industrial Pharmaceutical & Engineering Industries in the States of Gujarat and Andhra Pradesh. Prof. H J Jani 2006 11 Mr. Govind Bhaskerbhai Dave A Study of Consumer Behaviour Towards Brands Operating in White Goods Industry in Selected Cities of Gujarat State. Prof. H J Jani 2006 12 Mr. Nishit R. Dave Tourism in Gujarat-Problems and Prospects Prof. J S Panwar 2006 13 Ms. Bijal Dwivedi Mehta A study of Bancassurance as Distribution Channel for Marketing of Insurance Products. Prof. J S Panwar 2006 14 Mr. Siddarth Bist A study of Micro-financing Models in Ahmedabad District Prof. J S Panwar 2006 15 Mr. Jignesh Shah Live stock industrialization – socio-economic evidence Charotar Region of Gujarat Dr. Darshana R. Dave 2006 16 Mr. N K Shrivastav Management of Natural Disasters: An Indian Perspective Dr. Darshana R.  Dave 2006 17 Ms. Kunjal Darji Consumer Behaviour and Channel Partner Satisfaction with respect to life insurance Products- An Empirical Study Dr. Darshana R.  Dave 2006 18 Sh. Smita Dutta Modernization of Traditional Dairy Products Sector: Techno-Economic Assessment and Strategy Formulation for Up-gradation of Chhana Manufacturing. Dr. Y C Joshi 2006 19 Ms. Rejina Aldrin HR Practices in IT & ITES Industry in India Dr. P K Priyan 2006 20 Mr. Rajiv D. Khatlawala Evaluating the use and Applicability of Mechanical Trading Systems for long Term Investing success with special Reference to the Indian Context Dr. P K Priyan 2007 21 Ms. Bindiya Pathak A Study on Venture Capital Industry in India with Special Reference to Gujarat Dr. P K Priyan 2007 22 Sh. Dhiren P. Chavda Global Context of Corporate Governance- A Good Corporate Governance Standards as a Benchmark for Companies. Dr. P K Priyan 2007 23 Ms. Riddhi Dave Managing Poverty Alleviation and the Role Microfinance: with special reference to the Commercial Banks in Gujarat. Dr. Y C Joshi 2007 24 Sh. Arun K. Adhikary A study of Export of Agricultural Commodities and Agro Based Product From Gujarat in the WTO Regime. Dr. Y C Joshi 2007 25 Ms. Preeti Priya Buyer’s alternate choice for store brands and Manufacture’s brands: An investigation of byer decision making. Prof. J S Panwar 2007 26 Ms. Sujata K. A Study of Availabity and Acceptance of Health-Care facilities among the rural community through social marketing Dr. Darshana R. Dave 2007 27 Mr. Chaitanya H. Vyas Permission Marketing: Customer’s awareness and preference in the State of Gujarat Dr. Darshana R. Dave 2007 28 Ms. Maysoon Abdul Kereem Influence of Environment, Strategy and size on organizational effectiveness Dr. Darshana R. Dave 2007 29 Mr. Pandya Kerav Janakkumar Consumer Behaviour in Two-Wheeler Industry: A case study of Motorcycle Users in the state of Gujarat Prof. H J Jani 2007 30 Mr. Archan Mehta Learning Organization Practices in Indian Organizations with specific reference to Gujarat  Dr. R P Patel 2007 31 Ms. Rachna Gandhi Impact of Pester Power of Children on Purchase of Selected Categories of Products in The State of Gujarat. Dr. R P Patel 2007 32 Ms. Maysoon Abdul Kereem Influence of Environment, Strategy and size on organizational effectiveness Dr. D. R. Dave   33 MS. SWATI HARESH MEHTA Distribution of Agro Inputs in Rural Areas of North Gujarat Dr. J. S. Panwar 2007 34 MS. JIGNA CHANDRAKANT TRIVEDI A Study on Micro Venture Capital Finance in India with Special Reference to Gujarat Dr. P. K. Priyan 2007 35 Mr. Kamal  Ravindranath Kapoor Study of impact of telecom policies and regulations on rural telecom infrastructure in India with special emphasis on role of USOF Subsidy Dr. P. K. Priyan 2007 36 MS. PRANETI  KIRITBHAI SHAH Comparative Analysis of Consumer Buying Behaviour and Preference towards Organized and Unorganized Retail Formats Dr. R. P. Patel 2008 37 MS. RUCHI B. TEWARI Communication of Corporate Social Responsibility in the Indian Information Technology Sector Dr. Darshana R. Dave 2008 38 Mr. Ashokkumar Verma Conflict Management in Civil and Military Organizations Dr. J. S. Panwar 2008 39 Mr. Mukaram T. Khan   Influence of print media on consumer behavior while buying consumer durables:A study of Gujarat State Dr. R. P. Patel 2008 40 Mrs. Sunita Guru A study of trust and perceived risk in online shopping Dr. R. P. Patel 2008 41 Ms. Falguni Pandya A study of fiscal Policy in India and its Impact on Corporate Performance with Special reference to Gujarat  Dr. Y. C. Joshi 2008 42 Mr. Sarveshkumar R. Trivedi A Study of Website as effective Markeitng tool of select SMES of Gujarat Dr. Nikhil Zaveri 2008 43 Mr. Bhupendra C. Patel A Study of Financial Performace of selected Cement Manufacturing Companies in Gujarat Dr. Nikhil Zaveri 2008 44 Mr. Ajay Saini A Study of BT Cotton Usage on Export of Textiles form India with particular reference to Cotton Yarn and Fabrics  Dr. Y C Joshi 2009