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Course
Description
DETAILED COURSE CONTENTS
SEMESTER-I
CC- 101 FUNDAMENTALS OF MANAGEMENT
Evolution of Management thought, Managerial Process, functions, skills and roles in an
organization. Social responsibility of Business. Managing in the 21st century. Managing in
a Global environment. Managing Ethics & Diversity. Foundations of Planning, Strategic
management and Decision Making, Tools and Techniques, Fundamentals of organizing.
Designing organizations to manage change and innovation. Staffing and Human Resource
Management . Leadership, Organization culture, Motivation and Communication. Leading
groups and team-building. Controlling and building commitment, Combining Technology and
people, Managing change with Information Technology.
CC-102 QUANTITATIVE
TECHNIQUES FOR MANAGEMENT -I
Mathematical basis of managerial decision: Functions-Applications of Functions-Some
special Functions. A.P. & G.P. and their managerial application, Matrices, Markov
Chains & their applications; Frequency Distribution and their Analysis; Probability
Theory and Probability Distributions – Binomial, Poisson, Normal and Exponential;
Correlation and Regression Analysis; Time Series Analysis and Forecasting; Linear
Programming – Basic Concepts, Model Formulation, Solution Methods, Duality;
Introduction to some Basic Quantitative Methods Packages.
CC-103 MANAGERIAL
ECONOMICS
Concepts and Techniques – Nature of business decision-making, marginal
analysis, optimization; Theory of Demand – demand functions, income and substitution
effects, revealed preference approach and demand forecasts; Production and Cost –
returns to scale, cost curves, break-even analysis; Theory of Firm- profit maximization,
sales maximization, organizational slack, ownership and control; Market Structure –
competition, monopoly, oligopoly, non-price competition; Macro Economics Aggregates and
Concepts – GNP and GDP-Aggregate Consumption-Gross Domestic Savings-Gross Domestic
Capital Formation –WPI, CPI and Inflation-Employment-Balance of Payments-Money Supply
and Monetary Policy-Fiscal Policy; Concepts and Measurement of National Income;
Determination of National Income- Consumption Function, Fiscal impact and Investment,
Synthesis of Monetary and Real Factors.
CC-104 MANAGERIAL
ACCOUNTING -I
Introduction to Managerial Accounting. GAAP, Conventions and Concepts. Balance
sheet and Related Concepts. Profit and Loss Account and Related Concepts. Accounting
Mechanics. Areas of Accounting Policy. Revenue Recognition and
Measurement: Matching of revenues and expenses; Inventory Valuation; Fixed Assets and
Depreciation accounting; Intangible assets. Introduction to inflation accounting.
Legal and Auditing requirements relating to external
reporting, Corporate Financial Reporting in India Including Schedule VI requirements,
Reading of Balance sheet, P & L A/c. and schedules, Notes to Accounts and their
implications, Approach to recast the statements based on notes.
CC-105 INDIAN ETHOS AND
ORGANIZATIONAL BEHAVIOUR
Management in the Indian Socio-Political Environment; Work Ethos; Indian Heritage
and Management. Relevance of Values in Management; Need for Values in Global Change;
Indian Perspective; Values for Managers; Holistic Approach for Managers in Decision
Making; Foundations of Organizational Behaviour, Understanding and managing individual
behaviour – Personality perception, Attitudes, Learning , work Motivation.
Organizational Behaviour modification, Understanding and managing group processes-
interpersonal and group dynamics. Conflict –nature and types, Conflict Resolution.
Communication, group decision making, Leadership and influence process. Power and politics
Understanding and Managing organization systems – Organizational design and
structure. Work stress.
CC-106 INDIAN
ENVIRONMENT AND MANAGEMENT
Fundamentals-Sustainable Development, Implications of human population growth,
Limits to growth, Environment and Business Schools; Overview of Indian Business
Environment –Micro and Macro environment. Environment analysis and Forecasting.
Political and Legal framework Liberalization and Globalization. Government and Business,
Indian and Global Economy: Characteristics and issues. Interface between Agriculture,
Industry and Environment Resources, International Investment , Competitive structure of
Industries Multinational corporations and Global Competitiveness. Trade and Balance of
Payment. Monetary and Fiscal Policies. Social cultural and Demographic Environment;
Technological and natural environment. Ecology, Environment protection Laws and
Management. Managerial Decision Making in a changing business environment.
CC-107 MANAGEMENT SKILLS DEVELOPMENT
Communication skills – Reading skills, Writing skills, fundamentals:
Clarity, Consistency, Cogency Concretization and Capsulization. Stylistic issues. Business
letters, Briefs and Memo-writing, Note taking, Outlining, Report Writing, Book Reviewing,
Writing News Releases, Letters to the Editor, Grievance Writing. Learning Skills and
Styles, Time Management, Memory and Learning Efficiency. Speaking skills – Public
Speaking, Oral Presentations. Persuasive Communication, Impromptu Speeches, Introducing
Speakers, Evaluating a speaker. Listening skills – exercises in listening,
interviewing, Role plays – Leadership skills and styles. Managing by objectives,
Supervision, Organizing skills. Motivation and counseling. Negotiation skills, Reducing
conflicts securing cooperation. Decision making skills – Problem solving
“Analytical skills – Defining the Problem, clarifying and prioritizing
objectives, generating options, evaluation and criteria, Bounded rationality, decision
plan, Contingency plan, Implementation plan. Developing Case Analysis Skills through
analysis of cases on (a) Role of politics in decisions making (b) Group decision making
(c) Decision traps (d) Information Analysis for Decision making using functional tools and
techniques (e) Manipulation and Emotion in Decision making (f) Analysis of business
environment for strategic and tactical decision, Written & Oral Presentation Skills,
Use of Technology in presentations. Report Writing – types, formats and skills.
CC-108 COMPUTER
APPLICATIONS IN MANAGEMENT
Computers – An Introduction – Computers in Business; Elements of
Computer System Set-up; Indian Computing Environment; Components of a Computer System;
Generations of Computers and Computer Languages; Personal Computers in Business.
PC-Software Packages – An Introduction – Disk Operating System and Windows; Text
Processing Software. Introduction to a spreadsheet software; Creation of spreadsheet
applications; Range, Formulas, Functions, Data Base Functions in spreadsheet; Graphics on
Spreadsheet. Modes of Data Processing – Computer Software Systems; Software
Development Process; File Design & Report Design; Data Files –
Types/Organizations; Master & Transaction File; Relevance of Data Base Management
System and Integration of Applications; Basics of Data Processing; Data Hierarchy &
Data File Structures. Application Portfolio Development. Introduction to a Micro Data Base
Manager; Program Development Cycle; Flow Charting; Input-Process-Output Analysis; Report
Generation & Label Generation; Programming Concepts; Use of Files in Programming.
Presentation Graphics – Creating a Presentation on a PC, Data Communications;
Networking – LAN & WANs. Management of Data Processing Systems in Business
Organizations.
SEMESTER-II
CC-109 QUANTITATIVE TECHNIQUES IN MANAGEMENT -II
Management Science – Basic concepts and its role in decision making; Sensitivity
Analysis; Integer Programming-Branch and Bound Algorithm; Transportation and Assignment
models including Trans-shipment and Routing Problems; Queuing Theory; Inventory Management
Techniques; PERT/CPM; Decision Theory and Decision Trees; Game Theory; Goal Programming,
Simulation, Dynamic Programming.
CC-110 MANAGERIAL
ACCOUNTING –II
Introduction to cost Accounting, Type of costs, Cost determination and flow, job
order Costing and Process Costing, Joint costs and by-product costs, Variable Costing.
Cost-volume- Profit (CVP) Relationship, Standard Costing and Variance
Analysis. Budgeting and Budgetary Control. Decisions involving alternative choices, like
-make or buy, discontinue a product etc. Divisional Performance Appraisal, Cost Audit,
Cost Control & Cost reduction.
CC-111 MARKETING
MANAGEMENT
Nature and scope of marketing, Corporate orientations towards the marketplace,
The Marketing environment and Environment scanning, Marketing information system and
Marketing research, Understanding consumer and Industrial markets, Market segmentation,
Targeting and positioning; Product decisions – product mix, product life cycle, new
product development, branding and packaging decisions, Pricing methods and strategies,
Promotion decisions – promotion mix, advertising, sales promotion, publicity and
personal selling; Channel management – selection, co-operation and conflict
management, vertical marketing, Implementation and systems, Organizing and implementing
marketing in the organization; Evaluation and control of marketing efforts; New issues in
marketing – Globalization, Consumerism, Green marketing, Legal issues.
CC-112 FINANCIAL
MANAGEMENT
Aims and Objectives of Financial Management; Financial Analysis and Control;
Cost-Volume-Profit Analysis; Operating and Financial Leverage; Time Value of Money;
Investment and Capital Structure Decisions; Instruments of Long Term Finance; Cost of
Different Sources of Raising Capital; Weighted Average Cost of Capital; Optimum Capital
Structure; Valuation and Rates of Return; Methods of Capital Budgeting; Short-term
Financing Investment; Management of Working Capital-Cash, Receivables and Inventory
Management, Internal Financing and Dividend Policy; Financial Modeling.
CC-113 PRODUCTION AND
OPERATIONS MANAGEMENT
Nature and Scope of Production and Operations Management; Facility Location;
Types of Manufacturing Systems & Layouts; Layout Planning and Analysis; Material
Handling –Principles-Equipments, Line Balancing—Problems; Operations
decisions-Production Planning and Control-In Mass Production-in Batch/Job Order
manufacturing; Capacity Planning-Models; Process Planning-Aggregate
Planning—Scheduling—Maintenance Management Concepts—Work Study, Method
Study, Work Measurement, Work Sampling, Work Environment—Industrial Safety; Material
Management : An Overview of Material Management, Material Planning and Inventory Control;
JIT ; Materials Planning Budgeting and Material Requirement Planning ; Purchase
management; Stores Management; Quality Assurance – Acceptance Sampling, Statistical
Process Control, Total Quality Management; ISO-9000; Maintenance Management; Safety
Management.
CC-114 HUMAN RESOURCE
MANAGEMENT
Concepts and Perspectives on Human Resource Management; Human Resource Management
in a Changing Environment; Corporate Objectives and Human Resource Planning; Career and
Succession Planning; Job Analysis and Role Description; Methods of Manpower Search;
Attracting and Selecting Human Resources; Induction and Socialization; Manpower Training
and Development; Performance Appraisal and Potential Evaluation; Job Evaluation & Wage
Determination; Employee Welfare; Industrial Relations & Trade Unions; Dispute
Resolution & Grievance Management; Employee Empowerment.
CC-115 RESEARCH
METHODOLOGY
Nature and Scope of Research Methodology; Problem Formulation and Statement of
Research Objectives; Value and Cost of Information – Bayesian Decision Theory;
Organization Structure of Research; Research Process; Research Designs – Exploratory,
Descriptive and Experimental Research Designs; Methods of Data Collection –
Observational and Survey Methods; Questionnaire Design; Attitude Measurement Techniques;
Motivational Research Techniques; Administration of Surveys; Sample Design; Selecting an
Appropriate Statistical Technique; Field Work and Tabulation of Data; Analysis of Data-;
Use of SPSS and other Statistical Software Packages; Advanced Techniques for Data Analysis
– ANOVA, Discriminate Analysis, Factor Analysis, Conjoint Analysis, Multidimensional
Scaling and Clustering Methods; Research Applications.
CC-116 INTERNATIONAL
BUSINESS ENVIRONMENT AND MANAGEMENT
International Business: An overview – Types of International Business; The
External Environment; The Economic and Political Environment, The Human Cultural
Environment; Influence on Trade and Investment Patterns; Recent World Trade and Foreign
Investment Trends; Balance of Payments Accounts and Macroeconomic Management; Theories and
Institutions: Trade and Investment – Government Influence on Trade Investment;
Determination of Trading Partner’s Independence, Interdependence and Dependence;
World Financial Environment; Cross-national Cooperation and Agreements, Tariff and
Non-Tariff Barriers, WTO, Regional Blocks, International production; Internationalization
of Service Firms; Operation Management in International Firms; World Financial Environment
: Foreign Exchange Market Mechanism; Determinants of Exchange Rates; Euro-currency Market;
Offshore Financial Centres; International Banks; Non-Banking Financial Service Firms;
Stock Markets; Global Competitiveness; Export Management; Licensing Joint Ventures
Technology and Global Competition; Globalization and Human Resource Development;
Globalization with Social Responsibility ; World Economic Growth and the Environment;
Country Evaluation and Selection; International Business Diplomacy: Negotiating an
international Business, Issues in Asset Protection; Multilateral Settlements; Consortium
Approaches; External Relations Approach.
SECOND YEAR
SEMESTER –III
CC-201 BUSINESS POLICY AND STRATEGIC MANAGEMENT –I
Business Policy as a Field of Study; General Management Point of View; Vision, Mission,
Objectives and Policies; Environmental Analysis and Internal Analysis; SWOT Analysis;
Tools and Techniques for Strategic Analysis; Impact Matrix; The Experience Curve; BCG
Matrix; GEC Model; Industry Analysis; Concept of Value Chain; Strategic Profile of a Firm;
Framework for Analyzing Competition; Competitive Advantage of a Firm.
C-202 NEW ENTERPRISE
MANAGEMENT
Entrepreneurship and Its role in economic development. Problems of
industrialization in underdeveloped countries with special reference to India. Industrial
Policy, Regulation and control of Industries In India; Mechanics of setting of new
enterprise – size and location, optimum units – its meaning and determinants;
Size of industrial units in India. Theory of industrial location factors determining the
industrial location. Regional distribution of industrial activity in India; Recent trends
in the localization of industrial activity in India; Regional planning of industrial
activity In India; Feasibility studies; technical, marketing and finance; Managerial
problems of new enterprises; production purchasing, Financing labour and Marketing
problems facilities provided by different institutions and agencies in India, Finance
facilities for new enterprises, Marketing and other facilities.
OR
CC-202 ORGANIZATIONAL
EFFECTIVENESS AND CHANGE
An Overview of Concepts of Organization, Change Effectiveness and Development;
Skills of Change Agent; Organization Climate and Culture; Power and Politics; The Process
of Empowerment; Organization Leaming; Creativity and Innovation; Conflict and Negotiation;
Intergroup Behaviour and Collaboration; Business Ethics and Corporate Governance;
Management of Gender Issues, Cross-Cultural Dynamics.
CC-203 BUSINESS
LEGISLATION
The Indian Contract Act, 1872: Essentials of a Valid Contract. Void Agreements.
Performance of Contracts. Breach of Contract and its Remedies. Quasi-Contracts.
The Sale of Goods Act, 1930 : Formation of a
Contract. Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881 : Nature and
Types. Negotiation and Assignment. Holder-in-Due Course, Dishonour and Discharge of a
Negotiable Instrument, Book on Cyber Laws Arbitration. The Companies Act, 1956 : Nature
and Types of Companies. Formation. Memorandum and Articles of Association. Prospectus.
Allotment of Shares. Shares and Share Capital. Membership Borrowing Powers. Management and
Meetings. Accounts and Audit. Compromise Arrangements and Reconstruction. Prevention of
Oppression and Mismanagement. Winding Up; Consumer Protection Act and Cyber Laws.
CC-204 COMPREHENSIVE
PROJECT -I
SEMESTER –IV
CC-205 BUSINESS POLICY AND STRATEGIC MANAGEMENT –II
Nature and Scope of Strategic Management ;Strategic Intent and Vision; Concept of Core
Competence, Capability and Organization Learning; Process of Strategic Planning and
Implementation; Strategy and Structure; Organizational Values and their Impact on
Strategy; Power games amongst Competing Players; Chief Executive and Board; Work on Top
Management; Tumaround Management; Management of Strategic Change; Mergers and
Acquisitions; Strategic Management in an International Firm; Strategy and Corporate
Evolution in Indian Context.
CC-206 DECISION SUPPORT
SYSTEM AND MANAGEMENT INFORMATION SYSTEM
Management Information System: Definitions – Basic Concepts Framework –
Major Trends in Technology, Applications of Information Technology. System Analysis &
Design: Systems Development Initiative, Different Methodologies – Life Cycle &
Prototype approach, detailed study of Life Cycle Design & implementation. Case Study.
Managerial Decision Making: Decision making process problem solving techniques how
decisions are being supported – decisions styles group decision-making features of
various CBIS. Decision Support System. An Overview: Relevance scope of DSS, Characteristic
and capabilities of DSS, Components of DSS, Classification of DSS. Database Management
System: Sources of data – data file environment, database environment – data
models – relevance of relational data base design in DSS. Model Base Management
System: Types of models function, time, certainty, uncertainty, risk, structure, OR
models, Dichotomous model of mind – Simon’s model in information system design
simulation technique. Dialog generation management system: User interface – graphics
menus- Forms- DSS tools – DSS generators – specific DSS. Constructing a DSS:
Steps in designing a DSS identification of decision, building of DSMS, building of MSMS
– building of DGMS, implementation, performance testing.
OR
CC-206 INTERNATIONAL
ECONOMIC ORGANIZATIONS
Economic Regimes, International Economic Organization and Developments Diplomacy:
Regimes and regimes theory, International organizations as international institutions;
International Monetary Fund (IMF); World Bank Group – International bank For
Reconstruction and Development (IBRD), International Development Agency (IDA),
International Finance Corporation (IFC), Multilateral Investment Guarantee Agency (MIGA);
General Agreement on Tariffs and Trade (GATT); World Trade Organization (WTO), United
Nations Conference on Trade and Development (UNCTAD); International Labour Organization
(ILO)
CC-207 COMPREHENSIVE
PROJECT -II
LIST OF OPTIONAL PAPERS (ELECTIVE STREAMS)
FINANCE
FM-201 FINANCIAL DECISIONS ANALYSIS
Applications of Linear Programming; Goal Programming; Regression Analysis and Simulation
Technique in Financial Decision Making Areas; Corporate Debt Capacity Management Decision;
Business Failure and Reorganization – Application of Multiple Discriminate Analysis;
Decision Tree Analysis; Capital Expenditure Decision Under Conditions of Risk and
Uncertainty; Cost-volume profit Analysis under Conditions of Uncertainty; Leasing Vs.
Borrowing Decisions; Sequencing of Decisions; Replacement Decisions; Mergers and
Acquisitions; Takeover code; Goodwill and Valuation of Shares; Dividend Valuation Model;
Determination of the Exchange ratio; Legal and Procedural Aspects of Merger Decision;
Specific Areas and Problems in the Area of Financial Decision Making; Estimation and
Projection of Working Capital Decisions.
FM-202 SECURITY ANALYSIS
AND INVESTMENT MANAGEMENT
Investment – Return and Risk; Operations of Indian Stock Market; New Issue
Market; Listing of Securities; Cost of Investing in Securities; Mechanics of Investing;
Markets and Brokers; Investment Companies; Market Indices and Return; Security Credit
Ratings; Objectives of Security Analysis; Investment Alternatives; Valuation Theories of
Fixed and Variable Income Securities; The Return to Risk and the Investment Decision;
Government Securities; Non-Security Forms of Investment; Real Estate Investment;
Investment Instruments of the Money Market; Stock Market Analysis; Fundamental and
Technical Approach; Efficient Market Theory; Recent Developments in the Indian Stock
Market;.
FM-203 PORTFOLIO
MANAGEMENT
Introduction to Portfolio Management – An Optimum Portfolio Selection
Problem, Markowitz Portfolio Theory, The Mean-variance Criterion (MVC) – The Nature
of Investment Risk; MVC and Portfolio Selection; The Investment in Liquid Assets,
Portfolios of Two Risky Securities, A Three Security Portfolio, The Efficient Frontier;
Tracing the Efficient Frontier – The relationship between the Unrevealed and
Leveraged Portfolio, Sharpe: Single Index Model; Application of Market Model in Portfolio
Construction; Capital Asset Pricing Model; Characteristic Lines, Factor Models and
Arbitrage Pricing Theory; Constructing Efficient Frontier ; Optimum Portfolios –
Constructing the Optimum Portfolio, Portfolio Investment Process; Bond Portfolio
Management Strategies; Investment Timing and Portfolio Performance Evaluation; Corporate
Portfolio Management in India, International Diversification.
FM-204 INTERNATIONAL
FINANCIAL MANAGEMENT
Multinational Financial Management – An overview; Evolution of the
International Monetary and Financial System; Long-run Investment Decisions – The
Foreign Investment Decision; Political Risk Management; Multinational Capital Budgeting
– Application and Interpretation; Cost of Capital and Capital Structure of the
Multinational Firm; Dividend Policy of the Multinational Firm; Taxation of the
Multinational Firm; Country Risk Analysis; Long-term Financing.
FM-205 MANAGEMENT OF
FINANCIAL SERVICES
Financial System and Markets; Concept, Nature and Scope of Financial Services;
Regulatory Framework for Financial Services; Management of Risk in Financial Services;
Stock Exchange Operations; Mutual funds; Merchant Banking Services; Managing of issue
shares and bonds-Mobilizing of Fixed Deposits-Inter-Corporate Loans-International Finance;
Other Financial Services- Leasing and Hire Purchase; Debt Securitization; Housing Finance;
Credit Rating; Credit Cards; Banking and Insurance; Venture Capital; Factoring for Failing
and Bill Discounting , Insurance; The Tax Environment and Financial Services; Pricing
Financial Services.
FM-206 MANAGEMENT CONTROL
SYSTEM
Management Control – An Overview: Nature, Scope and Concept of Management
Control System. Organization Goals, Strategic Planning and Implementation, Organization
Structure, Contingency Theory, Organizational Climate, Position of Controller in the
Organization Structure of an Organization. Management Control Process: Programming,
Budgetary Planning and Procedures, Budgetary Control, Analysis of Variances, Flexible
Budgeting, Zero-base Budgeting, Performance Budgeting, Accounting Aspects of Control
including Internal Audit and Control and Value for Money, Analysis and Reporting Variance
Reporting Management Control Structure: Responsibility Centre, Responsibility Accounting,
Cost Centre, Profit Centre, Inter-divisional Transfer Pricing, Measurement of Divisional
Performance including Performance Evaluation – Qualitative and Quantitative,
Investment Centre, Behavioral Aspects of Management Control : Motivation and Morale, Goal
Congruency, Participative and Responsive Management. Human as a Part of Information
Process, Learning Curves, Management Control in Specialized Organization: Selected Case
Studies on Non-profit and Public Service Organizations.
FM-207 INTERNATIONAL
ACCOUNTING
International Dimensions of Accounting – Conceptual Development and
Comparative Development Patterns; Currency Transactions; Managing International
Information Systems; International Perspective on Inflation Accounting; Financial
Reporting and Disclosure; Analyzing Foreign Financial Statements; Financial Management of
Multinational Entities; Transfer Pricing and International Accounting – International
Standards and Multinational Corporations.
FM-208 CORPORATE TAXATION
Basic Concepts of Income Tax; Residential status of a Company; Computation of
Income under Different Heads of Income, Set off and Carry forward of Losses, Deductions
and Exemptions in Additional Tax on Undistributed Profits, Companies Profit Surtax Act;
Computation of Tax Liability; Meaning and Scope of Tax Planning and Location of
Undertaking, Type of Activity, Ownership Pattern, Tax Planning Regarding Dividends policy,
Issue of Bonus Shares, Inter Corporate Dividends and Transfers, Tax Planning Relating to
Amalgamation and Merger of Companies; Tax Considerations in respect of Specific Managerial
Decision like Make or Buy, Own or Lease, Close or Continue, Sale in Domestic Markets or
Exports; Replacements and Capital Budgeting Decisions, etc; Tax Planning in respect of
Managerial Remuneration, Foreign Collaborations and Joint Ventures; Implications of
Avoidance of Double Taxation Agreements.
FM-209 FINANCIAL
DERIVATIVES
Forward Contracts; Future Contracts; Other Derivative Securities; Types of
Traders; Futures Markets and the use of Futures for Hedging; Forward an Futures Prices;
Interest Rate Futures; Swaps; Options Markets; Properties of Stock Option Prices; Trading
Strategies Involving Options; Black-Scholars Option Model; Binomial Model; Options on
Stock Indices; Currencies and Futures Contracts; General Approach to Pricing Derivatives
Securities; Interest Rate Derivative Securities; Derivatives Market in India.
FM-210 PROJECTS PLANNING,
ANALYSIS AND MANAGEMENT
Generation and Screening of Project Idea; Capital Expenditure; Importance and
Difficulties; Market Demand and Situational Analysis; Technical Analysis; Financial
Analysis; Analysis of Project Risk; Firm Risk and Market Risk; Social Cost Benefit
Analysis; Multiple Projects and Constrains; Network Techniques for Project Management;
Project Review and Administrative Aspects; Project Financing in India; Problem of Time and
Cost Overrun in Public Sector Enterprises in India; Assessment of the Tax Burden;
Environmental Appraisal of Projects.
FM-211 INTERNATIONAL FINANCIAL MARKETS
History of the International Financial System – The rise and fall of Bretton Woods,
Globalization and the Growth of Derivatives, The Crash of 1994-96 and Beyond,
Euro-currency Market, Euro banking and Euro-currency Futures and Options, Syndicated
Euro-credits, International Bond Markets – Introduction, New Issue Procedures in the
Eurobond markets, Eurobond Valuation and Hedging, Interest Rates and Currency Swaps,
Pricing Option, Features of International Bonds, Forecasting and the Image of the Future
– Central Banks and the Balance of Payments, The European Monetary System and Other
Regional Artificial Currency Areas, New Instruments in International Capital Markets,
International Banking and Country Risk, International Portfolio Diversification ,
International Transfer Pricing.
FM-212 MANAGEMENT OF FINANCIAL INSTITUTIONS
The Role and Importance of Financial Institutions, Financial Management Models and their
Applications in Financial Institutions; Applications of the Wealth Maximization Model to
Financial Decisions; Evaluating Risks and Returns of Assets and Liabilities of Financial
Institutions; Flow of Fund Analysis of the Borrowing and Lending Behaviour of Financial
Institutions; Interest Rate Analysis; Interest Rates in the Financial System; Yield Curve;
Risk and Inflation; Financial Management of Commercial Banks; Banking Law and Regulation;
Provisions of RBI’s Operations; Credit and Monetary Planning; Insurance Companies;
Thrift Institutions; Development Banks; Role of Development Banking in Industrial
Financing in India; Capital Adequacy and Capital Planning; Strategy of Growth; Problems of
Time and Cost Over Runs; Financial Planning of Financial Institutions; Financial Goals and
Proforma Statements; Working and Organization of Different Financial Institutions in India
like IFCI, ICICI, IDBI, UTI, LIC, Mutual Funds, International Aspects of Financial
Institutions.
FM-213 WORKING CAPITAL MANAGEMENT
Concept of Working Capital Management, Importance of Working Capital, Kinds of Working
Capital, Factors Determining Working Capital, Estimating Working Capital Requirements;
Management of Cash – Motives for Holding Cash and marketable securities; Cash System;
Managing the Cash Flows, Types of Collection Systems; Cash Concentration Strategies,
Disbursement Tools, Investment in Marketable Securities; Forecasting Cash Flows; Managing
Corporate Liquidity and Financial Flexibility; Measures of Liquidity, Determining the
Optimum Level of Cash Balances – Baumol Model, Beranek Model, Miller-Orr Model, Stone
Model; Receivable Management—Determining the Appropriate Receivable Policy, Marginal
Analysis, Credit Analysis and Decision, Heuristic Approach, Discriminate Analysis,
Sequential Decision Analysis; Inventory Management-Kinds of Inventories, Benefits and
Costs of Holding Inventories, Inventory Management and Valuation, Inventory Control
Models; Short-term financing; Programming Working Capital Management; Integrating Working
Capital and Capital investment Processes, Monetary System; Money Market in India; Banking
System in India; the Restructuring Process; Working Capital Control and Banking Policy in
India; Instruments of The International Money Market; Managing Short-term International
Transactions.
FM-214 FOREIGN EXCHANGE MANAGEMENT
Types of Foreign Exchange markets and Transactions, Quoting Foreign Exchange Rates,
Spread, Official and Free Market Rates; Cross Rates, Forward Rates, Quoting Forward Rates;
Organization of the Foreign Exchange Markets; Currency Futures; Currency Options; Currency
Swaps; Corporate Exposure Management; Alternative Strategies for Exposure Management,
Exposure Management Techniques; Organization of the Exposure Management Function;
Parameters and Constraints on Exposure Management: Theory and practice of Forecasting
Exchange Rates –Economic Fundamentals; Financial and Socio-Political Factors;
Technical Analysis; Tax Treatment of Foreign Exchange Gains and Losses; FEMA.
FM-215 INFRASTRUCTURE FINANCE
Project Finance; Infrastructure Finance Vs Project Finance; Evolution of Private and
Commercially Financed Infrastructure Projects in India: Structural issues-Dissatisfaction
with the performance of existing PSUs, Lack of funds with the Government; Structural
finance; risk-participation assistance, types of guarantees, contemporary products,
pricing of Issues-Commercialization/ corporatisation of PSUs with the increased reliance
on the capital market, Privatization; Outlook for Infrastructure Projects: Demand for
Infrastructure in Future; Supply of Infrastructure Finance; Infrastructure Finance-Scope
and Avenues :Business and major players (Global and Indian), Products (Funded and
non-funded) – types, mezzanine finance, take-out products-tax implications (10 23
G,80 IA, 36(I) (viii) ) Role of FI and banks and shift in portfolio of FI and banks,
skills required for career in Infrastructure finance; Process Flow chart of typical
Infrastructure projects-Process flow for MOU projects and competitively bid projects;
Infrastructure finance-key terms and concepts : Types of projects (BOT, BOOT, BOLT, BOO,
LROT, RMOT), Concession on agreements/license agreements & key clauses therein; Key
contracts (EPC, O&M Shareholders agreement) & key clauses therein (including
diagrammed depicting typical contractual structure), Financial Closure, Role of
Independent regulators-tariff fixation and dispute resolution, jurisdiction in each sector
and relationship with govt.(coverage would include briefly the function of TAMP, CERC,
SERC, TRAI); Risk Analysis-Key risks in Infrastructure finance and litigation, allocation
of risk including insurance; Infrastructure projects appraisal in a financial institution;
Appraisal process, Generic issues, Internal committees and functions, Sanction/letter of
intent, Disbursement and post –disbursement process; Sectoral Outlook: Business
process and opportunities for private sector participation sector-wise; Advisory Services;
Recent Deals.
MARKETING
MM-201 CONSUMER BEHAVIOUR
Introduction to Consumer Behaviour; Consumer Behaviour and Marketing Strategy; Consumer
Involvement and Decision Making; Information Search Process; Evaluative Criteria and
Decision Rules; Consumer Motivation; Information Processing and Consumer Perception;
Consumer Attitudes and Attitude Change; Influence of Personality and Self Concept on
Buying Behaviour; Psychographics and Lifestyle; Reference Group Influence; Diffusion of
Innovation and Opinion Leadership Family Decision Making; Industrial Buying Behaviour;
Models of Consumer Behaviour; Consumer Behaviour Audit; Consumer Behaviour Studies in
India.
MM-202 ADVERTISING MANAGEMENT
Advertising’s Role in the Marketing Process: Legal Ethical and Social Aspects of
Advertising; Process of Communication – Wilbur Schramm’s Model, Two Step Flow of
Communication, Theory of Cognitive Dissonance and Clues for Advertising Strategists:
Stimulation of Primary and Selective Demand – Objective Setting and Market
Positioning; Dagmar Approach – Determination of Target Audience; Building of
Advertising Programme-Message, Headlines, Copy, Logo, Illustration, Appeal, Layout;
Campaign Planning; Media Planning; Budgeting Evaluation – Rationale of Testing
Opinion and Aptitude Tests, Recognition, Recall, Experimental Designs, Advertising
Organization – Selection Compensation and Appraisal of an Agency; Electronic Media
Buying, Advertising compain Advertising V/s Consumer behaviour; Sales promotion- Role of
Creative Strategies; Advertising-Retail, National, Cooperative, Political, International
Public Service Advertising.
MM-203 STRATEGIC MARKETING
Market Situation Analysis; Analysis of Competitor’s Strategies and Estimating their
Reaction Pattern and Competitive Position; Market Leader Strategies – Expanding the
Total Market; Protecting Market Share, Expanding Market Share; Market Challenger
Strategies – Choosing and Attack Strategy, Market Follower Strategies; Market Nicher
Strategies; Competitive Market Strategy for Emerging Industries, Declining Industries and
Fragmented Industries; Balancing Customer and Competitor Orientations, Industry
Segmentation and Competitive Advantage; Product Differentiation and Brand Positioning,
Competitive Advantage; Product Differentiation and Brand Positioning; Competitive Pricing,
Competitive Advertising, Role of Sales Promotion in Competitive Marketing.
MM-204 INTERNATIONAL MARKETING
International Marketing – Definition, Concept And Setting; Distinctions between
International Trade, Marketing and Business; Economic Environment of International
Marketing; International Institutions – World Bank, IMF, UNCTAD, WTO, Customs Union,
Common Markets; Free Trade Zones; Economic Communities, Constraints on International
Marketing – Fiscal and Non-fiscal Barriers, Non-tariff Barriers, Trading Partners
– Bilateral Trade Agreements, Commodity Agreements and GSP, India and World Trade,
Import And Export Policy, Direction and Quantum of India’s Exports ; Institutional
Infrastructure for Export Promotion; Export Promotion Councils, Public Sector Trading
Agencies, ECGC, Commodity Boards etc; Procedure and Documents – Registration of
Exporters, Export Quotations, Production and Clearance of Goods for Exports, Shipping and
Transportation, Insurance, Negotiation of Documents, Instruments of Payments – Open
Account, Bills of Exchange; Letter of Credit – Export finance, International
Marketing Mix – Identification of Markets, Product Policy, International Product Life
Cycle, Promotion Strategy, Pricing Strategy and Distribution Strategy; Various Forms of
International Business; Marketing of Joint Ventures and Turnkey Projects.
MM-205 SALES AND DISTRIBUTION MANAGEMENT
Nature and Scope of Sales Management; Setting and Formulating Personal Selling Objectives;
Recruiting and Selecting Sales Personnel; Developing and Conducting Sales Training
Programmes; Designing and Administering Compensation Plans; Supervision of Salesman;
Motivating Sales Personnel; Sales Meetings and Sales Contests; Designing Territories and
Allocating Sales Efforts; Objectives and Quotas for Sales Personnel; Developing and
Managing Sales Evaluation Programme; Sales Cost and Cost Analysis. An Overview of
Marketing Channels, their Structure, Functions and Relationships; Channel Intermediaries
– Wholesaling and Retailing ; Logistics of Distribution; Channel Planning;
Organizational Patterns in Marketing Channels; Managing Marketing Channels; Marketing
Channel Policies and Legal Issues; Information System and Channel Management; Assessing
Performance of marketing Channels; International Marketing Channels.
MM-206 INDUSTRIAL MARKETING
Nature and Scope of Industrial Marketing; Differences between Industrial Marketing and
Consumer Marketing; Nature of Demand in Industrial Markets; Industrial Buyer Behaviour;
Industrial Purchasing; Marketing Research and Market Information System; Segmentation of
Industrial Markets; Technology and the Industrial Markets; Product Decisions and
Strategies; Industrial Services; Industrial Pricing; Distribution and Channel
Relationships; Logistics Management; Industrial Marketing Communication; Sales Force
Management; Industrial Marketing Strategy; Planning and Implementation.
MM-207 SALES PROMOTION MANAGEMENT
Sales Promotion and Marketing Mix; Nature and Types of Sales Promotion; Consumer Behaviour
and Sales Promotion; Deal Prone Consumer; Economic Theories of Promotion; Sales
Promotion’s Impact on Sales; Evaluation of Sales Promotion Experiments; Choice and
Purchase Timing Models; Manufacturer Promotion Planning Process; Retailer Promotion
Planning Process; Strategic Issues in Designing Promotional Strategies; Substantive
Findings and Issues on Coupons, Trade Dealings and Retail Promotions.
MM-208 MARKETING OF SERVICES
The Emergence of Service Economy, Nature of Services; Goods and Services Marketing;
Marketing Challenges in Service Businesses; Marketing Framework for Service Businesses;
The Service Classification; Service Product Development; The Service Encounter; The
Service Consumer Behaviour; Service Management Trinity; Service Vision and Service
Strategy; Quality Issues and Quality Models; Demand-supply Management; Advertising,
Branding and Packaging of Services; Recovery Management and Relationship Marketing;
Service Marketing; Origin and Growth- Classification of Services- Marketing of financial
services- The Indian scene-Designing of service strategy.
MM-209 MARKETING FOR NON-PROFIT ORGANIZATIONS
Scope and Applications of Marketing in the Context of Non-profit Organization; Non-profit
Institutions in Indian Market Context e.g. Police, Public Service, Hospitals, etc.;
Setting Marketing Objectives; Analyzing Socio-cultural Environment Affecting Non-profit
Organizations; Analyzing Beneficiary Behaviour; Market Segmentation and Customer
Targeting; Planning of Marketing Strategy in a Non-profit Organization; Concept of Product
Service Life Cycle; Market Segmentation and Related Issues; Elements of Marketing Mix;
Product and Service Decisions; Pricing Decisions; Distribution and Delivery Strategy;
Promotional and Public Relations Strategy Role of Institutional Image; Monitoring and
Review of Marketing Programme.
MM-210 MANAGEMENT OF PUBLIC DISTRIBUTION SYSTEM
Meaning and Importance of Distribution in the Marketing of Goods and Services;
Distribution Channels; Public Distribution Systems and its Relevance in Developing
Economy; Objectives of Public Distribution of Essential Commodities; Structural Aspects of
Indian Market; Types of Distribution Systems; Administration of Public Distribution
System; Logistics Planning in National Distribution Systems; Cost Control and Economics of
Mass Distribution; Maintenance of Quality Standards; Legal and Regulatory Framework;
Administered Prices and Public Distribution System; Role of Materials Handling and Storage
Technology in Mass Distribution; Conflict Management in Large Scale and Distribution
System; Care Studies on Mass Distribution of Essential Commodities Seeds, Family Planning
Aids; Cement, Steel, Agricultural Inputs etc.
MM-211 BRAND MANAGEMENT
Understanding Brands – Brand Hierarchy, Brand Personality, Brand Image, Brand
Identity, Brand Positioning; Brand Equity; Value addition from Branding – Brand
–customer Relationships, Brand Loyalty and Customer Loyalty; Managing Brands; Brand
Creation, Brand Extensions, Brand –product Relationships, Brand Portfolio, Brand
Assessment through Research – Brand Identity, Position, Image, Personality Assessment
and Change; Brand Revitalization; Financial Aspects of Brands; Branding in Different
Sectors : Customer, Industrial, Retail and Service Brands.
MM-212 MARKETING OF SOCIAL SERVICES
Relevance of social services in a developing economy; applications of marketing in social
services, e.g. health and family welfare, adult literacy programme, environment
protection, social forestry etc., socio-economic-cultural influences on beneficiary
system; organizing for marketing social services; beneficiary research and measurement of
their perceptions and attitudes; planning and implementation of mass campaigns;
beneficiary contact programme; use of print and electronic media in mass communication;
diffusion of innovative ideas; geographical expansion strategies in mass contact
programme; review and monitoring of marketing strategies of socially relevant programmes.
MM-213 PLANNING AND MANAGING RETAIL BUSINESS
An introduction to the Retailing System, Retailing mix – Social forces –
Economic forces – Technology forces – Competitive forces; Retailing definition,
Structure, Different formats – marketing concepts in retailing – Consumer
purchase behaviour - Cultural and Social group influence on Consumer purchase behaviour;
Retail Store Location – Traffic flow and analysis – population and its mobility
– exteriors and layout – Customer traffic flows and pattern – Creative
display; Merchandise Planning – Stock turns, Credit Management, Retail Pricing,
Return on per sq. feet of space – Retail promotions – Staying ahead of
competition; Supply Chain Management- Warehousing – Role of IT in supply chain
management; Frenchising, Direct Marketing/Direct Selling – Exclusive shops –
Destination stores – Chain Stores- Discount Stores an other current and emerging
formats – issues and options; Retail Equity, Technology in Retailing – Retailing
through the Internet.
MM-214 E-COMMERCE
Introduction to E-commerce: Definition – Forces Fueling E-commerce – Industry
framework – types – Internet Service Providers – Internet access Providers
– Internet Vs On-line Services; WWW: Concepts – Technology – Applications-
electronic Payment Systems: Electronic Payment Technology- Digital Cash- Electronic check
– On-line Credit Card – Electronic Commerce and Banking – Changing dynamics
in the Banking Industry – Home Banking Implementation Approaches – Open Vs
Closed Models – management issues in online Banking – Electronic Commerce and
Retailing – changing retail industry Dynamics – Online retailing –
Management challenges – Electronic Commerce and online publishing – Online
publishing Strategies – Approaches – Advertising and online publishing –
Digital copyrights and Electronic publishing; Internets and Supply Chain Management;
Supply Chain Management- Managing retail supply chains- Supply chain application software
– Internets and Customer asset management – Customer Asset management basics
– online sales force – online customer service and support – Technology and
Marketing Strategy; Internets and Manufacturing : Integrated logistics; -agile
manufacturing – Emerging Business Requirements – Manufacturing Information
Systems – Internet Based Manufacturing logistics Management- Internets and Corporate
finance : Financial Systems; Financial Internets- Software Modules in financial
Information System-Transaction Accounting – Inventory Accounting Payment Management
– Treasury and Cash Management- Human Resource Management Systems – Size –
Structure of financial Software Markets – The Corporate Digital Library –
Intelligent Agents.
MM-215 MARKETING RESEARCH AND INFORMATION SYSTEM
Nature and Scope of Marketing Research and Information System. Recurring and non-recurring
problems. Role of research in marketing strategy. Marketing Research Environment.
Marketing Research Process: Problem Definition, framing of hypotheses, research approach
and techniques. Qualitative and Quantitative Research Methods. Commonly used research
designs in MR. And data sources. Panel research, retail store audit, experimental and
quasi-experimental designs. Syndicated data service organizations. Decision on Sampling
methods and Sample size. Designing, developing and testing of research instrument.
Harmonizing demographics. Measurement and Scaling in Marketing Research. Validity and
reliability of scale. Data structure, data entry and coding. Analysis of parametric and
non-parametric data. Testing of hypotheses. Multi-dimensional analysis. Applications of
Marketing Research in market segmentation, lifestyle studies, perceptual mapping, new
product development, advertising and like. Preparing and presenting a research report.
Identifying and selecting a research agency.
ORGANIZATIONAL BEHAVIOUR AND HUMAN RESOURCE
DEVELOPMENT
HR-201 MANAGEMENT OF INDUSTRIAL RELATIONS
Industrial Relations Perspectives; Industrial Relations and The Emerging Socio-economic
Scenario; Industrial Relations and the State; Legal Framework of Industrial Relations;
Role and Future of Trade Unions; Trade Union and the Employee; Trade Union and The
Management; Discipline and Grievance Management; Negotiation and Collective Settlements;
Productive Bargaining and Gain Sharing; Employee Empowerment and Quality Management;
Industrial Relations and Technological Change.
HR-202 MANAGEMENT OF COMPARATIVE INDUSTRIAL RELATIONS
Industrial Relations and Globalization; Emerging Trends in Industrial Relations; Trade
Union Strategies Towards Liberalization and Technological Change; Employee Response to
Industrial Re-structuring and Organizational; Re-engineering; Emerging Trends in
Collective Bargaining and Negotiations; Productivity Bargaining and Wage Negotiations;
Employee Empowerment and Participative Decision making; Labour Flexibility and Gain
Sharing; Changing Role of the State and Industrial Relations in the Developed, Newly
Developed and Developing Economies.
HR-203 MANPOWER DEVELOPMENT FOR TECHNOLOGICAL CHANGE
Manpower Management in the 21st Century; Environmental Context of Human Resource
Management; The Emerging Profile of Human Resources; Special Features of New Technology;
Concept and Process of Technological Innovation; Organizational Implications of
Technological Change; Human Resource Implications of Technological Change;
Performance/Potential Evaluation in the Context of New Technology; Technology Transfer
with Human Face; New Issues in Manpower Training and Career Development.
HR-204 COMPENSATION MANAGEMENT
Conceptual and Theoretical Understanding of Economic Theory Related to Reward Management;
Competitive Imperatives: Productivity, Quality, Service, Speed, Learning; Planning for
Improved Competitiveness; Diagnosis and Bench marking, Obtaining Commitment; Determination
of Inter and Intra-industry Compensation Differentials; Internal and External Equity in
Compensation Systems; Understanding Tools Used in Designing; Improving and Implementing
Compensation Packages; Compensation Designs for Specific Type of Human Resources like
Compensation of Chief Executives, Senior Managers, R&D Staff, etc.; Understanding
Different Components of Compensation Packages like Fringe Benefits, Incentives and
Retirement Plans; Compensation Practices of Multinational Corporations and Strategic
Compensation Systems; Statutory Provisions Governing Different Components of Reward
Systems; Working of Different Institutions Related to Reward System Like Wage Boards, Pay
Commissions.
HR-205 LEGAL FRAMEWORK GOVERNING HUMAN RELATIONS
Emergence and Objectives of Labour Laws and their Socio-economic Environment; Industrial
Relations Laws; Laws Relating to Industrial Disputes, Trade Unions and Standing Orders;
Laws Relating to Discharge, Misconduct, Domestic Enquiry, Disciplinary Action; Social
Security Laws – Laws Relating to Workmen’s Compensation, Employees’ State
Insurance, Provident Fund, Gratuity and Maternity Relief; Wages and Bonus Laws – The
Law of Minimum Wages, Payment of Wages, Payment of Bonus; Laws Relating to Working
Conditions – The Laws Relating to Factories, Establishment, and Contract labour,
Interpretations of Labour Laws, their Working, and Implications for Management, Union,
Workmen; The Economy and the Industry.
HR-206 MANAGEMENT TRAINING AND DEVELOPMENT
Training Process – an Overview; Role, Responsibilities and Challenges to Training
Managers; Organization and Management of Training Function; Training Needs Assessment and
Action Research; Instructional Objectives and Lesson Planning; Learning Process; Training
Climate and Pedagogy; Developing Training Modules; Training Methods and Techniques;
Facilities Planning and Training Aids; Training Communication; Training Evaluation;
Training and Development in India.
HR-207 MANAGING INTERPERSONAL AND GROUP PROCESSES
Group as a Medium of Learning; Developing and Change; Group
Cohesiveness; Influence Processes; Interpersonal Communication; Interpersonal Awareness
and Feedback Process; Interpersonal Trust; Group Decision Making; Group Synergy; Team
Building.
HR-208 ORGANIZATIONAL CHANGE AND INTERVENTION STRATEGIES
Organizational Change – an Overview; Approaches to Problem Diagnosis; Some Major
Techniques of Planned Change; Steps in OD, General OD Competencies, OD Skills, Designing
Interventions – Interpersonal, Team, Intergroup and System; Evaluation of OD, Ethics
of OD Professional, Future of OD.
HR-209 COUNSELLING SKILLS FOR MANAGERS
Emergence and Growth of Counseling Services; Approaches to Counseling; Counseling Process
– Beginning, Developing and Terminating a Counseling Relationship and Follow up;
Counselor’s Attitude and Skills of Counseling; Assessing Client’s Problems;
Selecting Counseling Strategies and Interventions – Changing Behaviour through
Counseling; Special Problems in Counseling; Application of Counseling to Organizational
Situations with a Focus on Performance Counseling.
HR-210 HUMAN RESOURCE DEVELOPMENT : STRATEGIES AND SYSTEMS
Field of HRD – Concepts, Goals, Challenges; HRD Climate and Practices in India;
Staffing HRD Function; Developing HR Strategies; HRD System Design Principles; Design
& Administration of Select HRD Systems; HRD for Workers; HRD Intervention; HRD
Approaches for coping with Organizational Changes; Case Studies of HRD in Indian
Organizations.
HR-211 HUMAN RESOURCE PLANNING AND DEVELOPMENT
Macro Level Manpower Planning and Labour Market Analysis; Organizational Human Resource
Planning; Stock Taking; Work Force Flow Mapping; Age and Grade Distribution Mapping;
Models and Techniques of Manpower Demand and Supply Forecasting; Behavioral Factors in
Human Resource Planning – Wastage Analysis; Retention; Redeployment and Exit
Strategies; Career Management and Career Planning; Performance Planning; Potentials
Appraisal and Career Development; HRD Climate; Culture; QWL and Management of Change; TQM
and HRD Strategies; HRD in Strategic Organizations; Human Resource Information System;
Human Resource Valuation and Accounting.
HR-212 CROSS CULTURAL AND GLOBAL MANAGEMENT
Human and Cultural Variables and Global Organizations; Cross Cultural Differences and
Managerial Implications; Cross Cultural Research Methodologies and Hostage’s Hermes
Study; Structural Evolution of Global Organizations; Cross Cultural Leadership and
Decision Making; Cross Cultural Communication and Negotiation; Human Resource Management
in Global Organizations; Selection Source, Selection Criteria for International
Assignment; Compensation and Appraisal in Global Perspective, MNC and Compensation System.
HR-213 MANAGEMENT DEVELOPENT
Field of HRD: Definition, Objectives and Functions of HRD Professionals; Open Systems
Theory Perspective for Training; Strategic Planning Approach; Organizational Environment
and Training; Principles of Learning: Learning and Behavior, Teaching/Learning Debate,
Training and/or Development; Management Development – Perspective, MD and Management
Education, Pitfalls, Continuing Need, Need for Effective MD, MD Policy and Committees;
Planning the Strategies and Programme to reach MD objectives; Training Methodology An
Overview of the Training Process; Management Effectiveness Audit and, Management Inventory
: Training needs Assessment and Training Objectives; Designing training for Effective
Learning; Methods of MD including Training for Human Relations, Leadership, Team Work,
Communication and Creativity; Conduction of MD Programme – Role of Programme
Co-coordinator, Trainee, Top Management; Evaluation; Getting Management Training to
Piy-Off.
PRODUCTION AND OPERATIONS MANAGEMENT
PR-201 PURCHASING AND MATERIALS MANAGEMENT
Role of Purchasing and Materials Management – Objectives, Organization and Inter
– relationships, Determination and Description of Material Quantity, Material
Planning in Push and Pull System, MRP and JIT; Determination and Description of Material
Quality – Receiving and Incoming Quality Inspection, Acceptance Sampling Plans,
Vendor-Process Capability; Cost-Reduction Techniques- Standardization, Simplification
& Variety Reduction; Value Analysis and Engineering, Make or Buy Decisions, Purchasing
Research, Selection and Development, Legal Aspects of Purchasing, Public Purchasing and
Tendering; International Purchasing – Procedures and Documentation; Purchasing of
Capital Equipment – Appraisal Methods, Evaluating Suppliers Efficiency, Stores
Layout, Classification and Codification; Material Logistics – Warehousing Management,
Material handling, Traffic and Transportation, Disposal of Scrap, Surplus and Obsolete
Materials; Inventory Control of Spare Parts, Materials Information System.
PR-202 TOTAL QUALITY MANAGEMENT
Basic Concept of Total Quality (TQ); Evolution of Total Quality Management; Components of
TQ Loop; Conceptual Approach to S.Q.C.; Acceptance Sampling and Inspection Plans;
Statistical Process Control; Process Capability Studies; Humanistic Aspects of TQM;
Management of Q.C. and Z.D. Programmes; Quality Improvement Teams; Q-7 Tools; Quality
Costs; Taguchi Loss Function; Functional Linkage of Quality with Reliability and
Maintainability; Failure Analysis; (FTA/MEA) and Optimum Maintenance Decisions; Total
Productive Maintenance (TPM); Quality Audits; Lead Assessment and ISO-9000 Standards;
Marketing Aspects of T.Q. Total Quality of Services; Total Quality and Safety.
PR-203 PRODUCTION PLANNING AND CONTROL
Production Planning and Control Function; Material Requirement Planning;
Production-Inventory Systems; Forecasting for Inventory and Production Control; Aggregate
Planning; Job Shop Planning; Scheduling and Control; Just-in-Time Production; Line
Balancing; Planning for High Volume Standardized Products; Procedures and Documentation in
Production Planning and Control; Application of Computers; ERP.
PR-204 APPLIED OPERATIONS RESEARCH
Parametric and Sensitivity Analysis; Inventory Control Models Under Uncertainty; Applied
Queuing Models; Networks Models; Non-linear Optimization Techniques – Quadratic
Programming; Portfolio Management Problem; Replacement Models and Policies; Dynamic
Programming; Reliability Models.
PR-205 LOGISTICS MANAGEMENT
Introduction to logistics and its Interface with Production and Marketing; Measures of
Logistics; Physical Distribution and Logistics; Logistics System Analysis and Design;
Warehousing and Distributing Centers; Location; Transportation Systems : Facilities and
Services; Dispatch and Routing Decisions and Models; Inventory Management Decisions;
Logistics Audit and Control; Packaging and Materials handling; International Logistics
Management; Logistics Future Directions.
PR-206 GOAL PROGRAMMING IN MANAGEMENT
Goal Programming – Basic Concept Model Formulation, Graphical and Simplex Method;
Integer Goal Programming, Post-Optimal Sensitivity Analysis; Parametric Goal Programming;
Goal Programming under Uncertainty; Application of Goal Programming in Functional Areas of
Management; Implementation of Goal Programming. Introduction to some Application Software
such as – QSB, Micro Manager and LIGO.
PR-207 TRANSPORTATION MANAGEMENT
Growth of Urbanization and Problems of Transportation; Transport-Challenges and
Limitations; Government Activities in Transportation; Transportation Systems –
Planning, Operation and Management; Trip Generation and Distribution; Load Planning;
Transportation Modes and their Selection; Sequential Travel Demand Forecasting Models;
Future Developments in Transportation; Motor Vehicle Act 1988 and its Impact on Urban
Transport System. Emission Norms.
PR-208 SERVICE OPERATIONS MANAGEMENT
Matrix of Service Characteristics; Challenges in Operations Management of Services;
Aggregate Capacity Planning for Services; Facility Location and Layout for Services; Job
Design – Safety and Physical Environment; Effect of Automation; Operations Standards
and Work Measurement; Measurement and Control of Quality of Services; Dynamics of Service
Delivery System; Scheduling for Services- Personnel and Vehicles; Waiting – Line
Analysis; Distribution of Services; Product-Support Services; Maintenance of Services;
Inventory Control for Services; Case Studies on Professional Services.
PR-209 WORLD CLASS MANUFACTURING
World Class Manufacturing Environment: Imperatives for Success – Technology, Systems
Approach and Change in the Mindset; Strategic decisions in, Manufacturing Management:
Choice of Technology, Capacity, Layout/Automation in Material handling systems; Aggregate
Planning and Master Production Scheduling – Materials Requirement Planning (MRP)
– Software in Use, Manufacturing Resources Planning (MRP-11) – Software in Use,
Implementation Problems/Indian Experience; Optimized Production; Technology Principles
Advocated by Eliyahu Goldtratt ; Just - in – Time System ; JIT Manufacturing System,
JIT Pull System – Use of Kanban, JIT Purchase – Source Development, Buyer, -
seller relations; Supply Chain Management/Bench Marketing; Total Quality management-TQM
Philosophy, TQM Principles, TQM tools including Circles, SQC/Acceptance Samplings, Quality
through design, QFD – Quality House, Failure Mode Effect Analysis, Fault – tree
analysis, Concurrent Engineering Principles Taguchis’ Quality Loss Function and
Robust Design Concept, Designing Products thro ‘Fuzzy’ Logic, Quality Management
Systems and ISO 9000 Standards; Total Productive Maintenance, Objective of TPM –
Total System Effectiveness, Break, - down Maintenance, Preventive. Maintenance Predictive
Maintenance, Condition Monitoring Systems maintenance Prevention, Maintainability
Improvement, Reliability Improvement, Total Employee Involvement and Small Group
Activities; Customer – Driven Project Management (Integration of TQM, Project
Management Systems with Customer – Driven team Structure); Automation in Design and
Manufacturing: Automated Material handling Equipments, Role of IT in World Class
Manufacturing, Flexible Manufacturing Systems (FMS), Group Technology/Cellular
Manufacturing Systems. Six Sigma.
INFORMATION TECHNOLOGY MANAGEMENT
IT-201 MANAGEMENT SUPPORT SYSTEMS
Overview of CBIS Applications; Decision Making Concepts – A need for Decision
Support; Decision Modeling Exercises; Role of Decision Support Systems in Business;
Modeling in Decision Support; Spread Sheet Software Systems as DSS Tool; Development of
Planning Models in Various Functional Areas; Introduction to Integrated Financial Planning
System for Financial Modeling. Group Decision Support Systems; Use of DSS Technology for
Marketing, Finance, Production and HRM. Modeling of Multi-objective and Analytic Hierarchy
Process. Artificial Intelligence; Need and Application. All Based Systems; Fuzzy Knowledge
in Rule-Based Systems; Expert System Shells; Working on an Expert System Shell;
Development of a Expert System Model for a Functional Area. PROLOG – A Tool for AI
Programming. Executive Information Systems and their Applications.
IT-202 BUSINESS PROCESS RE-ENGINEERING
Conceptual Foundation of Business Process Re-engineering; Role of Information Technology
in BPR; Process Improvement and Process Redesign; BPR Experiences in Indian Industry;
Process Identification and Mapping; Role/Activity Diagrams; Process Visioning and
Benchmarking. Business Process Improvement. Business Process Redesign; Man Management for
BPR Implementation; Re-organizing People and Managing Change.
IT-203 SYSTEM ANALYSIS AND DESIGN
Overview of Systems Analysis and Design; Software applications today- the changing
scenarios- Introduction to different methodologies and Structured System Analysis-Problem
identification- requirement analysis: tools and techniques-feasibility analysis-
Operational, Technical and Economical Feasibility-details of SDLC approach. Business
Systems Concept; Systems Development Life Cycle; Project Selection; Feasibility Study.
Tools for Analysis and Design of Business Systems; Methodologies Available; Need for
Structured Techniques; Structured Techniques Available. System Requirement Specification
and Analysis; Data Flow Diagrams; Data Dictionaries; Process Organization and
Intersections; Decision Analysis; Decision Trees and Tables; Expansion, Explosion and
Normalization. Detailed Design; Modulation; Module Specification; File Design; Data Base
Design. System Control and Quality Assurance; Documentation Tools; Testing Techniques
Available; System Controls and Audit Trails; System Administration and Training;
Conversion and Operations Plan. Hardware and Software Selection; Hardware Acquisition;
Benchmarking , Vendor Selection, Operating System Selection, Language Processors,
Performance and Acceptance Testing Criteria. Managing Data Processing in an Organization;
Data Processing Setup; Project management Techniques for Managing Software Projects.
IT-204 STRATEGIC MANAGEMENT OF INFORMATION TECHNOLOGY
Key issues in Information Systems Management and the Role of the CIO; Analytical Framework
for Strategic IT Initiatives; Sustaining Competitive Advantage by use of IT; Creativity,
Learning Organizations and Role of Information Technology in Business Transformation.
Information Partnerships; Managing in the Market space; National Information
Infrastructure and IT Policy at the National Level; Planning for Strategic IT Resource;
Managing the IT Function; Outsourcing IT Function.
IT-205 DATA BASE MANAGEMENT SYSTEMS
Data Processing Concepts; Data Structure; File Processing and Access Methods; Taxonomy of
Data Management Systems; Various Data Base Management Models. Evaluation of Commercially
Available Software Systems with Managerial Emphasis on Tradeoffs Among Cost, Capacity, and
Responsiveness; Functions of Transaction Processes and their Communications Interface with
Database Management Systems; Distributed Data Processing Systems and a Need for Database
Environment for such a System. Physical Database Structures; Normalization and Logical
Design; Query Languages for Relational Database Management Systems; Study of a Relational
Data Base Management Systems for Successful Implementation of Distributed Systems;
Structured Query Language. Distributed Data Base Systems; On-line Data Bases; Object
Oriented Data Bases. Managerial Issues Related to Data Base management; Evaluation
Criteria; Performance Analysis; Recovery Issues; Re-organization Problems; Implementation
and Maintenance Issues; Database Administration.
IT-206 TELECOMMUNICATIONS FOR BUSINESS
Computers and Communications: The Information Technology; The Concept of Global Village;
On-line Information Services; Electronic Bulleting Board Systems; The Internet;
Interactive Video; Communications Channels; Communications Networks; Local Networks;
Managerial Issues Related to Telecommunications. Client/Server Computing; Communication
Servers; Digital Networks; Electronic Data Interchange and its Applications; Enterprise
Resource Planning Systems; Inter Organizational Information Systems; Value Added Networks;
Wireless Networks; Managing in the Market space; Electronic Commerce and Internet;
Applications of Internet, Intranet and Extranet in Business Organizations; Using Intranet
for Business EIS; Internet as a Vehicle for Transacting Business.
IT-207 ERP
Enterprise Resources Planning : Evolution of ERP-MRP and MRP II-problems of system
islands-need for system integration and interface-early ERP Packages ERP products and
Markets – opportunities and problems in ERP selection and implementation; ERP
implementation: Identifying ERP benefits team formation-Consultant intervention-Selection
ERP-Process of ERP implementation-Managing changes in IT organization-Preparing IT
infrastructure-Measuring benefits of ERP-Integrating with other systems; Post ERP; Modules
in ERP; Business Modules of ERP Packages; Reengineering Concepts : The emergence of
reengineering concept- concept of business process-rethinking of processes –
Identification of re-engineering need-preparing for re-engineering – implementing
change – change management – BPR- & ERP; Supply Chain management : The
Concept of Value Chain Differentiation between ERP and SCM – SCM for customer
focus-need and specificity of SCM-SCM scenario in India- products and markets of Sehl-
issues in selection and implementation of SCM solutions – CRM solutions; E-Business:
Introduction to 1 – Net technologies – Evolution of E-Commerce, EDI and
E-business – business opportunities – basic and advanced business models on
internet – internet banking and related technologies – security and privacy
issues- technologies for E-business. Future and Growth of E-business.
IT-208 SECURITY AND CONTROL INFORMATION SYSTEM
Introduction to Security: Need for security and control, Risks to Information System Data
and Resources, Definitions of Information Security; Computer Crimes and Virus; Internal
Control, Types of Security, Physical Security, Threats to Security, Physical Access, Fire
and theft protection environmental hazards; Logical Security; Threats to Security, Access
Control – identification, Authentication, Authorization Password Control and
management Access Control Software; Data Security; Threats to Security, Access Controls,
Back-up and Recovery Strategies, Data input/Output Control Data Encryption;
Tele-Communication Security: Physical Security, Logical Access Security, Dial-in Access
Security, Network Management Control, Authentication Protocols, Internet/Intranet/Extranet
Security; Computer Configuration and Operation Security: Hardware / Software Security,
Start up/Shut down procedures, Journals, Back-up/Recovery Strategies; Personal Security:
Threats Security, Protection from people, Protection of employees; Security Planning: Risk
and Security Policy, Security Management, Business Continuity Planning, Security Audit.
IT-209 MULTI-MEDIA MANAGEMENT
Introduction to Multimedia- stages in a multimedia project-Multimedia Hardware. Multimedia
Software – Basic Tools – Making Instant Multimedia – Authoring Tools.
Multimedia. Building Blocks – Text – Sound – Images – Animation-
Video; Multimedia and Internet – Tools for the World Wide Web – Designing for
World Wide Web; Assembling and delivering a Project – Planning and Costing –
Designing and Producing – Delivering ; Multimedia Education – Training –
Business Applications – Hotel Management – Banking Information System –
Tourist Information System.
IT-210 INTERNET PROGRAMMING FOR E-COMMERCE
Authentic HTML* - Building Blocks of HTML, Page Design, Site Design, Linking HTML
Documents, Adding Images, Audio and Video; SCRIPTS: Java Scripts VB Scripts; LINUX : Basic
features, vi editor,* LINUX Commands, Elements of Shell Programming; # E-COM CONCEPTS: Com
Companies Vs. Brick and Mortar Companies, Critical Success Factors for Com Companies,
Hybrid Companies, Security of Data Transfer – Cryptography – Encryption and
Decryption of data edition – Digital Signatures, Cyber Laws.
Configuration and features of Internet Information
Server (118)
Configuration and features of Apache Web Server
SERVER Side Programming using PERL,JAVA-ODBC, ASP
Involves Programming
Only theory Included for lab offly
(not for the theory exam)
IT-211 RDBMS & SQL CONCEPTS
RDBMS: Introduction – Database and DBMS Software, Three Layered Architecture,
Advantages and Disadvantages of a Database, History; Data Modeling – Object oriented
and Record; Based Models, E-R Model and E-R Diagram Examples and Exercises, Hierarchical
Model, Network Model and Rational Model; Normalization Techniques – First Normal
Form; Second Normal Form and the Third Normal Form, Examples and Exercises, E.F.
Codd’s 12 Rules for a relational Database; Database Concepts – Transaction
Management, Properties of a Transaction, Commit and Rollback, Concurrency, Locking, Access
Control, Data Integrity, Integrity Constraints, Auditing, Backup and Recovery; Data
Dictionary – System Catalogue, Distributed Database and Distributed Data Access,
Introduction to Client- Server and ODBC Connectivity. SOL: SOL Language – DML
Commands – Select, Insert, Update, Delete – Retrieving Data, Summarizing Data,
Adding Data to the Database, Updating Data to the database and deleting data. Simple
queries – use of WHERE, Arithmetic, Comparison and logical operators, ORDER BY, GROUP
BY and Group Functions, Multi table queries, Sub-queries, Views; DDL Commands- Table and
View Create, Alter, Drop Integrity Constraints; Transaction Processing – Commit,
Rollback, Save point.
IT-212 APPLICATION DEVELOPMENT USING ORCALE
Refresher to Oracle RDBMS: Defining a data base, defining columns and keys, normalizing
the design, minimizing redundancy, organization of data in Oracle, Oracle tools; SOL &
PL/SOL:SQL/PL SQL command summary- data types, Operators, DML, DDL, PL/SQL Control
Structures – Error Handling; ORACLE FORMS Module: Application development using FORMS
5, organization of FORMS, Painting Canvas, Default Form Forms process trigger and their
types, Trigger Command Syntax, Execution of forms.; REPORT Module: Types of reports,
formalizing the report, calculated fields, group settings, modifying, Text settings,
previewing a report, running a report, Oracle Utilities: Exporting and Importing data base
information, loading data from foreign files, Backup and recovery; Graphics Module
:Designing Graphics Integrating graphics with forms and reports. Building Applications:
Business Analysis, Entity Relationship Model, Normalization data integrity, Data Base,
Updation, Transaction. Planning and designing the forms for updation and enquiry
managerial reports generation.
(Individual groups to identify projects and build their own application).
INTERNATIONAL BUSINESS
IB-201 INTERNATIONAL ACCOUNTING
International Dimensions of Accounting – Conceptual Development and Comparative
Development Patterns; Currency Transactions; Managing International Information Systems;
International Perspective on Inflation Accounting; Financial Reporting and Disclosure;
Analyzing Foreign Financial Statements; Financial Management of Multinational Entities;
Transfer Pricing and International Accounting – International Standards and
Multinational Corporations.
IB-202 INTERNATIONAL FINANCIAL MANAGEMENT
Multinational Financial Management – An overview; Evolution of the International
Monetary and Financial System; Long-run Investment Decisions – The Foreign Investment
Decision; Political Risk Management; Multinational Capital Budgeting- Application and
Interpretation; Cost of Capital and Capital Structure of the Multinational Firm; Dividend
Policy of the Multinational Firm; Taxation of the Multinational Firm; Country Risk
Analysis; Long-term Financing.
IB-203 INTERNATIONAL FINANCIAL MARKETS
History of the International Financial System – The rise and Fall of Bretton Woods,
Globalization and the Growth of Derivatives, The Crash of 1994-96 and Beyond,
Euro-currency Market, Eurobanking and Euro-currency Centers, Deposit Dealing and the Term
Structure of Euro-currency Rates, Euro-currency Futures and Options, Syndicated
Euro-credits, International Bond Markets – Introduction, New Issue Procedures in the
Eurobond Markets, Eurobond Valuation and Hedging, Interest Rates and Currency Swaps,
Pricing Option, Features of International Bonds, Forecasting and the Image of the Future
– Central Banks and the Balance of Payments, The European Monetary System and Other
Regional Artificial Currency Areas, New Instruments in International Capital markets,
International Banking and Country Risk, International Portfolio Diversification,
International Transfer Pricing.
IB-204 FOREIGN EXCHANGE MARKETS
Types of Foreign Exchange Markets and Transactions, Quoting Foreign Exchange Rates,
Spread, Official and Free Market Rates, Cross Rates, Forward Rates, Quoting Forward Rates,
Organization of the Foreign Exchange Markets; Currency Futures; Currency Options; Currency
Swaps; Corporate Exposure Management; Alternative Definitions of Foreign Exchange Risk,
Exposure Information System; Alternative Strategies for Exposure Management, Exposure
Management Techniques, Organization of the Exposure Management Function; Parameters and
Constraints on Exposure Management: Theory and practice of Forecasting Exchange
Rates-Economic Fundamentals, Financial and Socio-Political Factors, Technical Analysis;
Tax Treatment of Foreign Exchange Gains and Losses; FEMA.
IB-205 INTERNATIONAL MARKETING
International Marketing – Definition, Concept and Setting; Distinctions between
international Trade, Marketing and Business; Economic Environment of International
Marketing; International Institutions – World Bank, IMF, UNCTAD, GATT, Customs Union,
Common Markets, Free Trade Zones, Economic Communities; Constraints on International
marketing – Fiscal and Non-Fiscal Barriers, Non-tariff Barriers; Trading Partners
– Bilateral Trade Agreement, Commodity Agreements and GSP; India and
World Trade, Import and Export Policy, Direction and Quantum of India’s Exports;
Institutional Infrastructure for Export Promotion; Export Promotion Councils, Public
Sector Trading Agencies, ECGC, Commodity Boards etc.; Procedure and Documents –
Registration of Exporters, Export Quotations, Production and Clearance of Goods for
Export, Shipping and Transportation, Insurance, negotiation of Documents; Instrument of
Payments – Open Account; Bills of Exchange; Letter of Credit – Export Finance;
International Marketing Mix – Identification of Markets, Product Policy,
International Product Life Cycle, Promotion Strategy, Pricing Strategy and Distribution
Strategy; Various Forms of International Business; Marketing of Joint Ventures and Turnkey
Projects.
IB-206 EXPORT-IMPORT PROCEDURES, DOCUMENTATION AND LOGISTICS
Documentation Framework-Exim Documentation; International Business Contracts: Types,
Formation, Elements, Legal Dimensions, Dispute Settlement; Instruments and methods of
Financing Export including credit and collections, Uniform custom and practices (UCP);
Business Risk Coverage-Cargo, Credit and Foreign Exchange Risk Coverage, Cargo Insurance,
Foreign Exchange Regulations and Formalities; Quality Control and Pre-shipment; Inspection
Concept Scheme and Procedures; Role of Clearing and Forward Agents; Excise Clearance of
Cargo; Shipment of Export Cargo; Negotiations of Documents with Banks; Procedures and
documentation for availing export incentives-Duty draw backs, Import Licensing and other
Incentives; Processing of an Export Order, World Shipping : Structure, Liners and Tramps,
Conference System; Freight and Structure. Containerization and other developments,
International Agreements and Conferences on Sea Transport; Indian Shipping : Trends,
Structure, Concepts of Dry Port, Containerization, machinery for Consultation; Air
Transport: International set-up, Freight rate Structure.
IB-207 REGIONAL BLOCKS
Theory of Economic Integration; Economic Integration and endogenous growth; Selected
Regional Blocks-NAFTA, EU, ASEAN, SAARC; Globalization Vs Rationalization; Regional
Blocks, Building Blocks or Stumbling Blocks: Ongoing Challenges – Environment
Volatility, Rise of Global Mania; Regional Alternatives; Regional Competition; New
Organizational Challenges.
IB-208 INDIA’S FOREIGN TRADE POLICY
India’s Foreign Trade in the Global Context, Structure and Equilibrium of
India’s Balance of Payments, Recent trends in India’s Foreign Trade; Directional
Pattern: Major Export Commodities- Thrust Area Commodities-their trend, problems and
prospects; Major Competitors; Major Import Commodity Groups; Trade Control in India;
Foreign Trade (Development and Regulation) Act, Import and Export Control Orders; Import
and Export Licensing System; Exchange Control in India; Blanket Permit System; Import
Substitution and Export Promotion Policies; Export Incentives: Financial and Fiscal;
Deferred Payment System and the Role of EXIM Bank of India; Export Credit Insurance;
Infrastructure Support for Export Promotion; Export Promotion Councils; Commodity
Boards/Product Export Development Authorities; Specific Service Institutions; Role of
State Trading Organizations in Foreign Trade, Export Processing Zones; Export Oriented
Units and Export and Trading House Schemes; Multilateralism and Bilateralism in
India’s International Business.
IB-209 GLOBAL HUMAN RESOURCE MANAGEMENT
Global Business; Growth and Evolution; Environmental Variables in Global Business; Human
and Cultural Variables in Global Organizations; Cross Cultural Differences and Managerial
Implications; Cross Cultural Research Methodologies and Hofstede’s Hermes Study;
Structural Evolution of Global Organizations; Cross Cultural Leadership and Decision
Making; Cross Cultural Communication and Negotiation; Human Resource Management in Global
Organizations; Ethics in International Business; Western and Eastern Management Thoughts
in the Indian Context.
CC-115 RESEARCH METHODOLOGY
Nature and Scope of Research Methodology; Problem Formulation and Statement of Research
Objectives; Value and Cost of Information – Bayesian Decision Theory; Organization
Structure of Research; Research Process; Research Designs – Exploratory, Descriptive
and Experimental Research Designs; Methods of Data Collection – Observational and
Survey Methods; Questionnaire Design; Attitude Measurement Techniques; Motivational
Research Techniques; Administration of Surveys; Sample Design; Selecting an Appropriate
Statistical Technique; Field Work and Tabulation of Data; Analysis of Data-; Use of SPSS
and other Statistical Software Packages; Advanced Techniques for Data Analysis –
ANOVA, Discriminate Analysis, Factor Analysis, Conjoint Analysis, Multidimensional Scaling
and Clustering Methods; Research Applications.
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